UJA-Federation of New York
Planned Parenthood Foundation of America
'First impressions matter. With our marketing efforts, we wanted to make them memorable. Before creating anything, we worked to understand why people should even care that this service exists. That way, we could help them realize why they really need it.'
– Bluprint, NY
New York, NY
'In 2020, One Vanderbilt will rise in the New York City skyline. The 1,401-foot tall office tower will command the highest commercial price-per-square-foot in New York City. Its central Manhattan location adjacent to Grand Central Terminal, stunning views and design, and high-tech infrastructure will create an unprecedented offering for an anchor tenant. But with over 20M square feet of new Manhattan office space entering the market in 2021, CO OP needed to establish One Vanderbilt as a once-in-a-lifetime offering.'
– CO OP Brand Co.
Canyons Resort/Talisker Properties, Park City, UT /Co-op Brand Partners NYC| Planned Parenthood Foundation of America|Paracas Films, Paris, France | Amend.org, NYC | Fav&Co, NYC | Transform Studio, NYC | Galea Capital Management LLC | One Vanderbilt/SR Green | UJA-Federation of New York |Eager Park, Baltimore, MD/Johns Hopkins/Co-op Brand Partners | Paper & Equator, Brooklyn, NY | JWA, Associates, London, UK | SkillsEQ, DC, NYC, SF | Resona Flute, MA
Increase visibility, awareness and donor support for the world's largest local non-profit.
Speeches, run-of-show, marketing collateral for digital and print, incl. event invites, posters, de-wonking for commissions, naming/branding of initiatives, script editing for video content.
Transform, NYC. New York, NY.
Brief: To bring a much-loved Manhattan health and wellness studio into the digital age with fun and sparkle (In progress...)
Wrote: Blog, promos,, social media.
Result: Increased Twitter following by 85% in first week. Increased email blast open rate to 50% above industry standard.