Brief:

Increase visibility, awareness and donor support  for the world's largest local non-profit.

Wrote:

Speeches, run-of-show, marketing collateral for digital and print, incl. event invites, posters, de-wonking for commissions, naming/branding of initiatives, script editing for video content.



Canyons Resort/Talisker Properties, Park City, UT /Co-op Brand Partners NYC| Planned Parenthood Foundation of America|Paracas Films, Paris, France | Amend.org, NYC | Fav&Co, NYC | Transform Studio, NYC Galea Capital Management LLC One Vanderbilt/SR Green | UJA-Federation of New York |Eager Park, Baltimore, MD/Johns Hopkins/Co-op Brand Partners | Paper & Equator, Brooklyn, NY | JWA, Associates, London, UK SkillsEQ, DC, NYC, SF Resona Flute, MA​​ 

UJA-Federation of New York

Planned Parenthood Foundation of America 

'First impressions matter. With our marketing efforts, we wanted to make them memorable. Before creating anything, we worked to understand why people should even care that this service exists. That way, we could help them realize why they really need it.'

– Bluprint, NY



One Vanderbilt

New York, NY


'In 2020, One Vanderbilt will rise in the New York City skyline. The 1,401-foot tall office tower will command the highest commercial price-per-square-foot in New York City. Its central Manhattan location adjacent to Grand Central Terminal, stunning views and design, and high-tech infrastructure will create an unprecedented offering for an anchor tenant. But with over 20M square feet of new Manhattan office space entering the market in 2021, CO OP needed to establish One Vanderbilt as a once-in-a-lifetime offering.'  

– CO OP Brand Co.

Transform, NYC. New York, NY.


Brief:  To bring a much-loved  Manhattan health and wellness studio into the digital age with fun and sparkle (In progress...)

Wrote: Blog, promos,, social media.

​Result: Increased Twitter following by 85% in first week. Increased email blast open rate to 50% above industry standard. 

Amend.org. New York, NY.

Brief:
Translate complex statistical data into accessible and easy-to-read information for an international 501 (c) (3). 

Wrote:
Print, digital, PR materials for events, donors and sponsorships.  

Result:
Raised public awareness and achieved significant increase in level of sponsorship and funding.

Fav&Co. New York, NY.


Brief: 

To create online and encourage user content amongst savvy, upmarket consumers.

Wrote:
Product reviews & trends in tech, beauty and lifestyle.

Result:
increased social media participation, Facebook mentions, and traffic to site.
Eager Park. Baltimore, MD

​Brief:
To engage a diverse community in support of a new park and 88 acre mixed-use real estate development in East Baltimore. 


Wrote:
All aspects of project, including marketing catalogue and online material, city park and green space, retail, restaurants, hotels, schools, hospitals, commercial real estate, and health and job creation.​

Result:
New messaging platform that re-engaged a fragmented community under a shared vision. Identity, plan and naming approved quickly by city and community, building consensus on $2B, 80+ acre project.

Canyons Resort. Park City, Utah

Brief: 
To turn a one-day visit into a way of life and a year-round destination.

Wrote:
All brand copy, B2B, OOH, print, digital, SEO for all resort properties including hotels, individual lodges and grounds, shops, spas, restaurants, special services, instructor and athlete bios and real estate opportunities.  

Result:​  
​One year increase  from 4% to 26% growth during the opening season.
​138,000 unique web hits in 5 weeks​. Increased Facebook following by 20% in  first month after launch.